primary logo • word mark • brand mark • color palette • font design • mood board
Owner of Modern Cowgirl, Dallas Bauer, wanted a clean and modern brand designed for her business. Dallas first started Modern Cowgirl by posting beautiful photos of her and her horses in Instagram. Through that, she grew a big following and was able to sell Lightroom presets which is when her true business was born. I had an amazing time creating this warm, feminine and bold brand design for Dallas and can’t wait to see Modern Cowgirl continue to grow!